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Key to the success of Rockbox is the awesome brands that we work with and the relationships that we have built with our brand partners - we really couldn’t do any of this without their support!

To celebrate these partnerships and friendships we are starting a new blog series called ‘Meet the Rockers’ where we interview our brand partners so we can tell our lovely customers and followers a little more about them and what inspires them and their businesses.

Over the coming months we will be talking to lots of different brands but to kick things off we wanted to share a little bit with you about the Rockbox brand and our Chief Rocker, Charlie.

How did Rockbox begin and what was the inspiration behind starting the brand?

I launched Rockbox in 2016 after nearly a year of planning and designing the brand and the boxes however the initial inspiration came several years earlier. I was living and working in Singapore and whilst it was an awesome adventure it was far from family and friends and their important celebrations. Maintaining connections was really important to me and I wanted to make sure that I didn’t forget celebrations or important events.

I have always taken pride in gifting and love to find the perfect packaging and write a really personalised message inside the card or on the gift tag. I didn’t want to lose this just because I wasn’t living on the same continent but I struggled to find anything that would let me send a gift that was really personalised to the person and wrapped in beautiful packaging. And a little seed of inspiration was sown…..

This was the first Rockbox I designed…

This was the first Rockbox I designed…


What inspired your brand name?

When thinking of what to call the brand I wanted something that was short, catchy and memorable. I was talking with Mr.Rocker (my lovely husband) and said “I want to send gifts that will really rock peoples world and packaged in a beautiful box” - and Rockbox just came out and the idea stuck!

What is the most challenging part of running a small business?

The juggle! I am a mum of 2 girls under the age of five and I also run a consultancy business - RockConsult - providing project and change management support to large brands. My consultancy role can sometimes require me to travel and the time away from home, my family and Rockbox can be a challenge.

What advice would you give to someone starting their business journey?

Do not try and do it all yourself! Recognise where your skills lie and outsource the things that you aren’t as strong at. Build a team of people that you trust and can rely on.

Who or what inspires you?

I am inspired by woman who have taken the seed of an idea and turned it into a successful brand. I love to listen to Kristina Karlsson who founded stationery brand ‘Kikki K’ as I find her story and the journey she has taken really inspiring.

I am a huge fan of Serena Williams - I love her energy and her approach to life and motherhood. I also have a secret admiration for The Spice Girls and the way that five girls with random nicknames managed to change the pop music scene and do it with fun and a lot of sass!

What is top of your bucket list?

My passion is travel and so it makes sense that almost all of my bucket list items are related to travel and adventure. I have always been fascinated by the Wonders of the World - both the ancient and modern day ones. I have been lucky enough to visit some of them but top of my list to visit is The Taj Mahal. I love the story behind why and how it was built and hope to one day have an opportunity to see it.

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What do you do to relax?

When I get some downtime I love to read. I normally read crime fiction however recently I have been reading autobiographies and real life stories as I find them inspiring and motivational. I have also recently started to listen to podcasts and love the variety of topics and discussions that you can find.

What is your favourite quote?

““Better an ooops than a what if”